2015 AC&E: Ken Segall's Keynote

Keynote: The Power of Simple

Facilitated by Ken Segall

The author of Insanely Simple, Ken Segall is credited in creating the “i-frenzy” by naming the i-Mac and helping develop Apple’s “Think Different” campaign. During this intriguing presentation, he explains how Apple’s obsession with simplicity has helped differentiate the company from competitors like Dell, Intel and Microsoft, where complexity and a dizzying array of product choices only serve to confuse and distract customers. With a mix of Apple insights and interesting stories about working with Steve Jobs, he will share the simple idea that once an organization understands how simplicity can guide success, there is no limit to how far it can go.

Uploaded on Jun 8, 2015

Tags: MCUL, mculace, cusg, ace, ac&e, Ken Segall, Apple